The British Tree in the 20th century
After Queen Victoria died, the country went into mourning, and the tree somehow died with her for a while in many homes. While some families and community groups still had large tinsel strewn trees, many opted for the more convenient table top tree. These were available in a variety of sizes, and the artificial tree, particularly the Goose Feather Tree, became popular. These were originally invented in the 1880's in Germany, to combat some of the damage being done to Fir trees in the name of Christmas.
In America, the Addis Brush Company created the first brush trees, using the same machinery which made their toilet brushes! These had an advantage over the feather tree in that they would take heavier decorations.
After 1918, because of licensing and export problems, Germany was not able to export its decorations easily. The market was quickly taken up by Japan and America, especially in Christmas Tree lights.
Britain's Tom Smith Cracker Company which has exported Christmas goods for over three decades, began to manufacture trees themselves for a short while.
In the 1930's There was a revival of Dickensian nostalgia, particularly in Britain. Christmas cards all sported Crinoline ladies with muffs and bonnets popular in the 1840's. Christmas Trees became large, and real again, and were decorated with many bells, balls and tinsels, and with a beautiful golden haired angel at the top. But wartime England put a stop to many of these trees. It was forbidden to cut trees down for decoration, and with so many raids, many people preferred to keep their most precious heirloom Christmas tree decorations carefully stored away in metal boxes, and decorated only a small tabletop tree with home-made decorations, which could be taken down into the shelters for a little Christmas cheer, when the air-raid sirens went.
Large trees were erected however in public places to give moral to the people at this time.
Postwar Britain saw a revival of the nostalgic again. people needed the security of Christmas, which is so unchanging in a changing world, as one of the symbols to set them back on their feet. Trees were as large as people could afford. Many poorer families still used the tabletop Goosefeather trees, Americas Addis Brush Trees were being imported into Britain, and these became immensely popular for a time. But the favourites were still real trees. The popular decorations were all produced by a British manufacturer, Swanbrand. and sold by FW Woolworth in Britain. Translucent plastic lock together shapes, Honeycomb paper Angels, 'glow-in the -dark icicles; also Polish glass balls and birds In South Wales, where real trees were often difficult to find in the rural areas, Holly Bushes were decorated.
The mid-1960's saw another change. A new world was on the horizon, and modernist ideas were everywhere. Silver aluminium trees were imported from America. The 'Silver Pine' tree, patented in the 1950's, was designed to have a revolving light source under it, with coloured gelatine 'windows, which allowed the light to shine in different shades as it revolved under the tree. No decorations were needed for this tree.
Decorations became sparse. Glass balls and lametta created an 'elegant' modern tree. Of course, many families ignored fashion and carried on putting their own well loved decorations on their trees!
America made a return to Victorian nostalgia in the 1970's, and it was a good decade later that Britain followed the fashion. By the at first this was a refreshing look, and manufacturers realising the potential created more and more fantastic decorations. Some American companies specialised in antique replicas, actually finding the original makers in Europe to recreate wonderful glass ornaments, real silver tinsels and pressed foil 'Dresdens'.
Real Christmas Trees were popular, but many housewives preferred the convenience of the authentic looking artificial trees which were being manufactured. If your room was big enough, you could have a 14 foot artificial Spruce right there in your living room, without a single dropped needle - and so good that it fooled everyone at first glance. There are even pine scented sprays to put on the tree for that 'real tree smell'!
The late 1990's tree has taken the Victorian idea, but with new themes and conceptual designs. The Starry Starry Night Tree, The Twilight Tree, The Snow Queen Tree.....
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